Social media competitor analysis for brands
Know exactly what your competitors are doing on social media and whether it is working. WowSignals benchmarks your brand against the competitors you choose, every week, with figures you can trust.
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What you see
Posting rate and format mix
How often each brand posts, and how much of it is video, carousels or static posts, week by week.
Engagement and reach
Engagement rate by format, how far videos travel beyond each brand's followers, and follower growth over time.
Posts that beat their usual
Each post ranked against its own brand's typical performance, so you see what genuinely worked rather than what a big account always gets.
Collabs and creators
The creators each competitor works with, and how collab posts perform compared with the brand's own content.
Competitor ads
The ads competitors are running, how long they run and how they change.
How it works
- 1
Tell us your brand, your competitors and the markets you sell in.
- 2
We set up tracking on the platforms where those brands are active.
- 3
Every week you get a benchmark and the posts worth learning from.
Platforms
Instagram, TikTok, YouTube, Facebook, X (Twitter), Reddit, LinkedIn, Ad libraries, Reviews, chosen for your category and markets.
Questions
How many competitors can I track?
As many as matter to you. Most brands start with five to ten direct competitors and a few aspirational brands, and agencies track several clients' competitive sets.
How is engagement rate calculated?
Likes and comments divided by the account's follower count, using posts old enough to have finished gathering engagement, so new posts do not skew the comparison.
Can I see competitors' private analytics?
No. WowSignals uses only public data: posts, public counts, profiles and ads. That is enough to compare strategy and results reliably.
Join the waitlist
Tell us what you sell and what you want to track, and we will set up your signals.